Artwork Collabo by Artists Ft. Fans

Millennial creative artists are getting more connected to their audiences. As social media is thickening Artist-Fan relationship, the increase of interpersonal nature between them have been revisited the audiences and fans by artists' closer appreciations.

Forming a tighter relationship with fans and audiences is definitely bringing the audiences target audiences to grow by working on an artwork together, and showing artists' and audiences' equal appreciation to each other. Being a part of fans' favored artists' artworks forms a deepened relationship, but also a communication which directly reflects back to artists. This builds a larger community of ideal musical/artistic sensibilities for artists and audiences.

South Korea: G-Dragon - Who You?

G-Dragon is a member of a well-known K-Pop group, Big Bang. Solely, he has been displaying his strong artistic combinations to his music works, including high-fashion and contemporary art. This music video became one of his artwork, presenting his media artwork completed with his 1,000 appreciated "VIP" fans and an ingredient branding method, such as showing his high-end branded art materials from MGM and Lamborghini. G-Dragon was rather a part of his video artwork, making eye contacts with each of his audiences as much as possible. And even after his artwork ended, he dedicated his work to his fans and audiences by putting all of their names on the ending credit. All of his pictures during the event went viral online and created a huge celebrity noise marketing. His artwork invitation to his audiences created his personal brand and appreciation simultaneously.

US: Beyonce - XO

A night at Coney Island in Brooklyn, Beyonce takes all of her XO music video shoots with her crowded fans and audiences. Her interaction with them was much closer than in any other artworks that she have done, and her music video producer, Noah "40" Shebib" got to "spend no marketing dollars." Later in the same year December, her surprise music video helped her new album to sell around 620,000 copies on its first week. The Queen B had lots of fun at the Brooklyn amusement park and her crowd enjoyed their favorite artist's genuinely opened reach out. Their artist-fan relationship once again got bigger and stronger.

It is Not JUST a Noise Marketing! Creative artists and audiences are getting more interested in collaborated works, to enrich their artistic messages together. Jay-Z's Picasso Baby performance, at Museum of Modern Art's Pace Gallery mastered all the fusion essences of being music, visual art, performing art, and their collaboration. Inspired from Marina Abramović's "The Artist Is Present," Jay-Z takes his art vision few more steps further, to increase his fans' participation and to strengthen his own persona to public.

JAY Z - Picasso Baby: A Performance Art Film from DERTV on Vimeo.

Reflecting Abramović's message, Jay-Z created stronger bonds with individual artists, which gathered more audiences in the sense of relating each other's talents together. Even though there was a heated discussion happened after Jay-Z's video was filmed, his approach of appreciation on arts and people was well-portrayed to earn the media attention.